On January 22, I went to the “livedoor” office to throw 2 events of seminar, workshop, or say, discussions.
It was for bloggers when I did this last time in livedoor, but it somehow impressed people from livedoor in the room. They gave me another opportunity to do it for those in livedoor.
To this end, I ran one session about “What is Brand?” for those who missed it last time, and the other session about “What is Vision/Visioning” for all.
2 sessions in a row in the afternoon, 4.5 hours in total. It must be hard work for them. Thanks for active participation and discussions.
It was honor, but clearly pressure to me. You see CEO and all the board members in the room before you, actively joining discussions and case studies. (Was livedoor running business all right? At least, the board room was empty then.) Again, thank you.
First half was about “What makes brand a brand”, my original speech/case discussion that “You can understand essence of brand marketing in one hour”. In it, I often use two Japanese word of “Kakun and Noren” (which I cannot translate well, let’s say “company principle/philosophy” and “signboard”) to understand conceptual building blocks of brand equity. In the party after the session, I heard many livedoor people already using the concept/term like “It must be your Noren” or “I would not think it is the best way to put it as Kakun”.
Second half was in fact not exactly about brand marketing. It was about “Vision”. The word is used very often and casually. But many do not know what it really is. So, the session was to re-define what Vision is, and use it as a skill to think and communicate. Discussion was heated than I expected. It seemed timely topic for the company. The word “Vision” was also popular word in the party.
These words were popular in the party, but can “Kakun”, “Noren”, and “Vision” be on everyone’s lips in livedoor next week onward? I hope them to be.
(For those who attended the seminar, when you have a few minutes, please visit this topic in this blog. It must be nice follow-up reading to things we discussed in the seminars.)
“O.”
i have enjoyed reading thank for sharing your story Greeting.
